I was VERY disappointed that this color isn't pink, let alone HOT pink. It's a pinkISH-purple that's more purple than pink. After some consideration, it is still gorgeous, bright, & a great addition to have. *** It's also a color that can not be replicated with with red 28 & blue 1 (or at least I couldn't). I still feel like FF should change the color swatch & name to correctly identify this color because it is misleading, but it's an amazing color none the less.